The Right Tools for the Right Strategy
Inbound marketing is a comprehensive approach to attracting qualified prospects, turning them into leads, generating sales, and building customer loyalty. A successful inbound campaign requires a deep understanding of your targeted market, a content strategy built around their needs and pain points, a smart distribution strategy, a website designed to facilitate your strategy, and the ability to measure success and adjust when needed. When it comes together, customer comes to you.
A Holistic and Customer-Centric Approach To Marketing
Understanding Your Market
An inbound marketing strategy starts with some very basic questions. Who are your customers? What are they looking for? What drives them to action? Understanding the motivation of your customers is what creates comprehensive and accurate buyer personas, allowing you to create a content strategy that reflects their needs.
The biggest question in content marketing is understanding which content actually engages your market. You have to create material that is varied, consistently engaging, and which answers questions you know your customers will be asking. And then you have to reach them through an omni-channel approach to distribution.
Why do people come to your site and engage with your content? Who is coming to your site, and when? Which content drove them there, and how do they behave once on your site? Using thorough analytics throughout the process tells you about current customers, and helps to create a model that brings in even more business.