The Right Tools for the Right Strategy

Inbound marketing is a comprehensive approach to attracting qualified prospects, turning them into leads, generating sales, and building customer loyalty. A successful inbound campaign requires a deep understanding of your targeted market, a content strategy built around their needs and pain points, a smart distribution strategy, a website designed to facilitate your strategy, and the ability to measure success and adjust when needed. When it comes together, customer comes to you.

A Holistic and Customer-Centric Approach To Marketing

Marketing Website

Your website is a house with many doors: whatever room people walk into should be built to give them the information they need, collecting data, and moving them along down the buyer journey.

Buyer Personas

Who is using your product? Who should be using it? Who isn’t going to be a customer? Creating comprehensive, data-driven buyer personas focuses your inbound marketing in the right direction.

Content Strategy

In inbound marketing, content is king. But to cut through the information clutter, you need a targeted strategy that sends the right message through the right mediums to the right people.

Analytics

Understanding who is coming to your site, where they are coming from, what they are doing once they get there, and who ends up being a sale is how businesses turn content into conversion.

Understanding Your Market

Understanding Motivations

An inbound marketing strategy starts with some very basic questions. Who are your customers? What are they looking for? What drives them to action? Understanding the motivation of your customers is what creates comprehensive and accurate buyer personas, allowing you to create a content strategy that reflects their needs.

Understanding Engagement

The biggest question in content marketing is understanding which content actually engages your market. You have to create material that is varied, consistently engaging, and which answers questions you know your customers will be asking. And then you have to reach them through an omni-channel approach to distribution.

Understanding Behavior

Why do people come to your site and engage with your content? Who is coming to your site, and when? Which content drove them there, and how do they behave once on your site? Using thorough analytics throughout the process tells you about current customers, and helps to create a model that brings in even more business.

Inbound Marketing Is A Full-Time Service To Your Customers

You can’t rely on traditional campaigns anymore. Customers will engage with your content and services at all time throughout the day, and year. You need to have a way to get the people who are calling during business hours and those Googling in the insomniac hours. Inbound marketing captures them all.