Measuring What Matters Most To Businesses
Understand Your Goals
Every inbound campaign has different goals, and there is no one correct way to measure their success. But there are wrong ways to gauge an ROI, which is why it is so important to understand and implement what you’re trying to achieve with each campaign.
Find the Right Measurements
Content engagement can be measured with mentions, comments, traffic referrals, or site traffic. You can also analyze how many Market Qualified Leads you are bringing in. No matter what your goals are, there are smart ways to analyze them correctly.
Using the Right Tools
If you’re going to measure, you need the right calipers. Having an integrated Customer Relationship Management platform can help you track where leads are coming from, and which ones are turning into customers, giving you a clear picture of success.
Segmenting Your Market
Move beyond page views. Who is coming in? Which of your channels brings in the most MQLs? Do you spend most of your budget on Twitter but get the most leads from LinkedIn? The right analytics help you focus you campaign in the most profitable avenues.
Analytics Is What Turns Leads Into Customers
In some ways, inbound marketing is a lot like outbound. You wouldn’t have your sales reps cold-calling people in Phoenix about electric blankets. You also don’t want to spend all your time going after readers who won’t become customers. Analytics helps you spend your time in the most effective and efficient way.
Turning Followers into Visitors
Having a thousand retweets is great. But understanding which of those thousand followers visits your site helps to adjust content to get more MQLs on your site. People are interested in your content. Now turn them into active visitors.Get more visitors
Turning Visitors in Leads
You’re closer to having a successful inbound marketing investment. Using analytics and web development to obtain helpful information creates a personalized approach for visitors, moving them along your sales and marketing funnel.Convert more leads
Turning Leads in Sales
All of the analytical and creative approaches come together when it is time to close a sale. By attracting the right people, and using proven techniques to understand and meet their needs, inbound marketing returns any investment.Close more sales